August Secrets

client
August Secrets
services
Social Media Management
category
E-commerce
Industry
Baby Food

Scope of Work:

Throne Digital collaborated with August Secrets to enhance their online presence and promote their products effectively. Our services included:

  1. Social Media Strategy Development: We crafted a tailored social media strategy that aligned with August Secrets’ brand values and goals, ensuring consistent messaging and engagement with their target audience.
  2. Content Creation: We designed engaging and visually appealing posts and reels for the brand’s Instagram handle. The content was designed to highlight the nutritional benefits of their baby and toddler food products, promote product variety, and connect with parents in a meaningful way.
  3. Ad Campaign Management: Throne Digital created and managed Instagram ad campaigns targeted at parents and caregivers. The ads were optimized to increase brand awareness and drive traffic to the client’s website and product pages.
  4. Community Engagement: We monitored and engaged with the community by responding to comments, DMs, and interacting with followers to build a loyal customer base.
  5. Performance Analytics & Reporting: Regular performance reports were provided to August Secrets, showcasing key metrics such as engagement rates, reach, impressions, and ad performance. This helped in making data-driven decisions for continuous improvement.
  6. Brand Awareness & Growth: Through a combination of organic and paid strategies, Throne Digital helped August Secrets build a stronger presence in the market, reaching more parents and caregivers interested in nutritious food for their babies and toddlers.

Results:

  • Instagram Engagement: Increased engagement rate by 40% within the first three months, with a significant rise in comments, likes, and shares.
  • Ad Campaign Performance: Achieved a 3x return on ad spend (ROAS) through targeted campaigns, driving traffic and conversions.
  • Follower Growth: Gained a 25% increase in Instagram followers over the course of the campaign, expanding the brand’s audience base.
  • Brand Visibility: Organic reach and impressions saw a 50% increase, contributing to enhanced brand visibility and awareness within the target demographic.

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